We’d say the short answer is no. To understand why we’ve come to this conclusion, you need to understand the main reason people choose to pay for Google Ads (updated: 2024).
The Web can carry a whole plethora of media – video, audio, interactive apps, social media – but ‘reading text’ is still by far, the dominant method for engagement and publishing information on the Web.
But what if your text is difficult to read, or simply just poorly designed and uninviting?
Virtually every organisation needs to ‘communicate’ their existence, in order to function – and based on circumstances, there are hundreds of ways to do this. However, for most the easiest, most cost-effective and effective means, is to create a website.
Unlike most other visual media, “one size fits all” doesn’t work for web design, as it has to adapt to a whole range of different viewing scenarios.
Depending on your requirements, using WordPress as the Content Management System (CMS) for your website is a good choice for many. However. poor maintenance could lead to major issues for your website.
Perhaps you’ve been actively encouraged to include ‘showy’ animation on your website – after all it is an easy sell. Naturally you might be initially impressed by a web designer showing all these wonderful animated ‘slides’ and ‘fades’ you could have on your site. Dare we say, with that “sales pitch” you might be more inclined to use their services?
What you might be less aware of – is how excessive animation can have a enormous detrimental effect on your website.
As visual beings, we’re naturally drawn to the imagery (photos, graphics) we see on websites – whether they’re good quality images or not. And like we might when encountering ‘poor quality writing’ on a website, we instinctively make a ‘judgement’ on poor images too. Unprofessional?
‘Website Navigation’ is a term used to encompass the simple idea of how visitors are able to find the things they are looking for on your website. In the context of ‘professional’ web design, it’s about how to make this task as easy as possible for those using your website. The User Experience (UX).